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the magic of upbra

The Magic of Upbra

The Upbra was originally developed to answer the need for a bra that would actually lift and not just occupy space with a bunch of foam. Our team of designers and engineers spent 6 years creating this technology using the input of nearly 1,000 women.

Unlike any other bra where you can move the cups closer together, the Upbra stays in the same place so that you always look the same from the outside. The Upbra moves your breasts inside the cup by pulling the adjusting straps- bringing the breasts closer together for smaller sizes, and up with larger sizes. The fantastic part about this bra is that the lifting has nothing to do with your shoulder straps. This means the bra can be worn effortlessly and comfortably, with or without straps.

how does upbra work? Starting with our smallest size 30B, as the Upbra sizes get larger, we modify the design of the bras to transition from giving amazing cleavage in smaller sizes, to providing amazing lift in larger sizes. This means that smaller sizes can achieve the cleavage they’ve always wanted, and larger sizes can achieve the lift they’ve never been able to achieve before.

How it Works

The Upbra’s magic works with the help of 3 incredibly unique attributes- the cleavage control straps in the front center of the bra, the locking system along the bottom of the bra, and the extra grip support within the inside of the cups. Below, we’ll explain each of these features in-depth and how they each help in creating the amazing ActiveLift cleavage effect in all of our Upbra bras and swim tops.

The Cleavage Control Straps

Upbra Cleavage Control Strap The cleavage-control straps are at the center of Upbra’s Activelift technology, and are what allows you to have full control when adjusting your cleavage. Connected to platforms within the bra cups, the cleavage-control straps move your breasts upward and inward when pulled. Simply hook them into the locking strip along the bottom of the bra, and adjust them anytime for a completely different look. Pull a little for natural looking enhancement, or pull a lot for dramatically enhanced cleavage and lift. It’s up to you!

The Locking System

ActiveLift technology At the bottom of each Upbra bra/swim tops is the locking system that let you lock in the cleavage look you desire. Just hook the cleavage control straps into the locking strip's slot you desire as shown in the image on the left. To get more cleavage, just move the Cleavage Control Strap hooks into a locking slot farther from the center. The farther away the loops are from the center, the greater your cleavage.

The Extra Grip Support

best strapless bra The specially formulated vinyl hearts on the inside of Upbra bra cups help in gripping your breasts and moving them inward and upward when the cleavage-control straps are pulled. Their comfortable, yet effective gripping power ensures that your cleavage will stay put throughout the day.

Quality You Can Count On

Upbra bras and swim tops are handmade in California, and are constantly being improved with the feedback of our real customers along with innovations from our design team. We take the time and care to create the highest quality items we can, and we believe our price reflects this.


lift for large breasts,
cleavage for small breasts,

Upbra® bras are protected by multiple issued and pending US
and International patents. Copyright ©

Upbra bras and swim tops are made in the USA Handmade in California. Just for you!
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